Introduction: The Textbook

Behavioral Economics Book Jacket
Wilkinson & Klaes: An Introduction to Behavioral Economics
2nd ed. (Palgrave Macmillan 2012)

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.

In this new and enlarged edition, we have added two new chapters, on methodology, and on beliefs, heuristics and biases, and have fully revised the content of the first edition, including expanded material on neuroeconomics, rationality, behavioral game theory, and a large number of real-life case studies and examples plus review questions.